This third module aims to offer a deeper knowledge of the first of the phases connected to brand management, the internal and external analysis of the environment. In this module, the student will see different techniques and tools that will allow him/her to obtain the necessary information to define or redefine the brand of an organization.

Professor: María José Martínez Rodríguez, Director of Communication and Image at Group Fundació Antiga Caixa Terrassa.
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