Master in
Primary Health Care Management

Primary Health Care Management

Master online in Primary Health Care Management

There is a consensus that places Primary Health Care as a key level within the national health systems. Any national health system that pretends to be viable and sustainable should be based on a powerful PHC.

On the 40th anniversary of the declaration of Alma-Ata and with the new declaration expected from Astana, many countries in the world with insufficient development of their PHC, and with increasing problems of sustainability of their national health systems, they will have more choice than to develop their APS.

Professionals who know the foundations and concepts of modern clinical management in PHC will be perfectly positioned to lead the challenges of primary care and health systems in their countries, and will be able to confront their professional career with optimism in this field.

In this context, the Master in Primary Health Care Management of OBS Business School was created with the objective of responding to two fundamental objectives: first, a profound knowledge of analysis of primary health care and its role within health systems and second, to indicate what the model of primary health care should be and what changes are necessary to improve and innovate it.

The Master in Primary Health Care Management is designed with the aim of preparing the student for:

  • Know the main models of health systems. Be able to analyze the main indicators that evaluate them.
  • Have a powerful knowledge base of the main attributes of primary health care.
  • Be able to analyze the main health indicators of a basic health area and be able to establish benchmarking policies.
  • Be willing to implement quality policies in a basic health area.
  • Be able to accredit our basic area according to the main valid accreditation models.
  • Direct assistance towards valuable clinical practices.
  • Strengthen clinical projects based on Berwick's triple aim.
  • Recognize the potential of ICTs by integrating them in the management of our basic health area.
  • Take into account the demographics in the management with special attention to chronicity.
  • Promote that the actions are the most integrated with social services.
  • Take into account the new role of patients and the implications at all levels of this fact.
  • Orient our assistance team to the community.
  • Take into account the dangers of excessive medicalization, paying special attention to overdiagnosis and overtreatment.
  • Have extensive knowledge of the transversal skills necessary to lead a team.
  • To know in depth the professional roles that concur in a primary care team with special relevance to the role of family and community nursing of advanced practice.
  • Be willing to lead a primary care team.
  • Be able to apply the bases of self-management to any assistance project in APS under the EBA model.

Syllabus of Primary Health Care Management

The structure and duration of the Master in Management of Primary Health Care allows us to ensure the achievement of the objectives specified above. Below, you will find more details about the modules in which this program and its contents are divided:

Module 1. Sanitary Systems

The purpose of this module is to introduce the student to the different health systems, as well as the role played by PHC in them. The student must be aware of the determinants of health and what Health Care contributes to health.

Some of the topics presented:

  • Determinants of health: Health in all Policies. Public Health.
  • Health economics. Health planning. Health models and systems.
    • Evolution and trends of health and social welfare systems at the international level and in Catalonia.
    • Social and health policies and planning instruments: Social strategic plan, Health Plan, PIAISS.
    • Bismarck and Beveridge model
    • Spanish health model
    • Catalan health model


Module 2. Primary Health Care

In this subject the student will receive the basic knowledge that currently conceptualizes primary health care.

Some of the topics that will be seen are:

  • The concept of Primary Care according to Alma - Ata conference.
  • The difficult definition of what is Primary Care.
  • Primary Care within the framework of health systems.
  • Demand, accessibility and equity.
  • Models of health care: individual practice, health center, multidisciplinary work.
  • Financing of primary care: copayment, insurers and taxes.


Module 3. Quality, Security and Accreditation

This module provides the student the key knowledge about the accreditation and quality policies of our sanitary equipment.

Among the topics covered in the module are:

  • Patient quality and safety.
    • Historical evolution of the concept of quality. Quality control, Quality assurance, Global quality management, excellence.
    • Expectations, needs and patient satisfaction.
    • Triple and Quad Aim: Professionals.
    • Concepts related to patient safety within the framework of the International Classification of SP: History of the SP, main SP studies, strategic planning in SP, typology of incidents, systemic approach of the SP (Reason Model).
    • Methodology of continuous improvement in the workplace. Phases: a) identification and prioritization, b) measurement of the baseline situation, re-evaluation and monitoring c) analysis of opportunities for improvement d) Selection of solutions and action plan.


  • Accreditation of health centers and primary care
    • Management models (EFQM), quality certification (UNE 179003 and ISO 9001) and accreditation of quality and management (JCI and accreditation of the Department of Health) of the organizations.


Module 4. Clinical Management


In an EAP, everybody healthcare professional must have clinical management knowledge in order to obtain the best care, efficiency and patient satisfaction results. This module aims to provide such knowledge.

Topics presented:

  • Fundamental instruments for clinical management: quality, protocols, consensus, evidence and safety.
  • Modern clinical management: concepts and bases.
  • Value Clinical Practices (Michael Porter).
  • Strategies Right care (Shannon Brownlee).
  • The Triple aim (Donald Berwick).
  • How to promote change (Richard Bohmer).


Module 5. Information Systems and ICT Management

This module aims to provide the fundamentals information systems and ICT. Some of the topics that will be discussed are:

  • The digital strategy put at the service of the assistance strategy.
  • Information systems in Primary Care.
  • Digital Health as a transforming element of the Health System.
  • Non-contact care models.
  • The mHealth in the Health System.
  • Application of ICTs to integral health and social non-physical assistance models.
  • Decision support systems. Artificial intelligence in the world of health.
  • From Big-Data to knowledge.
  • Towards the unique idea of ​​the virtual EAP (2.0).
  • International Trends linked to l'eHealth. European Digital Agenda.


Module 6. The challenge of chronicity. Health and social integration

In this module the student will acquire a set of knowledge and tools that will allow him to reflect on one of the main challenges of health systems and, by extension, of Primary Health Care, the demographic challenge that implies the aging of the population and chronicity. Among the topics that will be discussed are:

  • Concept and natural history of chronicity.
  • The epidemiological transition: epidemiology of chronic health conditions.
  • Impact of chronicity on people and their environment.
  • Impact of chronicity on health and social services.
  • Chronicity, multimorbidity, clinical complexity and fragility.
  • The transformations of the health systems of the 21st century.
  • Identification of vulnerable population targets.
  • Models of integral and person-centered care.
  • Continuity of care, collaborative practices and integration of care.
  • Integration of health and social responses.
  • Emerging topics for the future.


Module 7. The new patient

This module have to aim to provide the student with the key tools to understand the behavior of the new patient. Among the topics that are addressed are:

  • Humanization of assistance. Patient versus client
  • Experience and involvement.
  • Understanding of risk. Motivational interview
  • Shared clinical decision.
  • Expert patients.
  • Participation of patients and the ethical framework of the organizations.


Module 8. The reorientation of Primary Health Care

The objective of this module is to provide the student with the different tools that will help reorient the APS. Some of the topics covered in this module are:

  • The community orientation of the PHC.
    • Excessive medicalization.
    • Determinants of health.
    • Sanitary waste.
    • Right care.
    • Do's and don'ts in community-oriented primary health care.


  • Overdiagnosis, overtreatment and quaternary prevention.


  • Concept of overdiagnosis and overtreatment.
  • Causes of overdiagnosis and overtreatment.
  • Ethics of overdiagnosis and overtreatment.
  • Overtreatment in special situations of life: pregnancy and menopause.
  • The medicalization of the problems of life.
  • Risk factors, not diseases.
  • The overdiagnosis of cancer.
  • Overtreatment with antibiotics in pathologies prevalent in Primary Care.
  • Conservative prescription and depression.
  • Proposals or recommendations of NO Do.
  • Solutions to overdiagnosis and overtreatment. Quaternary prevention.
  • Repercussions of overdiagnosis and overtreatment in the patient, society and the health system.


Module 9. New roles and professional competences in PHC. Nurse management in APS.

In this module, the student will learn how the main transverse, relational and communication skills influence in the optimal team work. The main professional roles that work in a basic area of ​​health will be highlighted, with special attention to nursing management. Topics addressed:

  • Transversal competences and professional roles.
    • Definition of professional competences in APS.
    • Communication and relationship skills. Teamwork in APS.
    • Recognition of the different professional roles.


  • Nurse management in APS.
    • Nurse management in APS.
    • Advanced nursing practice in APS.
    • Acute, preventive and community pathology.


Module 10. Self-management in APS. The EBA model.

In the final module of the program, the student will learn to create a self-management project for an ABS. In this module, the student must integrate all the knowledge acquired in the previous modules. Some of the topics that are treated are:

  • Professionalism as the basis of the model.
  • Sociopolitical context to mount an EBA. Main stakeholders to take into account.
  • Regulatory framework and legal forms.
  • The CatSalut Contract.
  • The business plan. Main keys for viability and sustainability. The strategic business plan. definition of main strategic lines.
  • The administrative-accounting area of ​​an EBA (SLP). HR management in the EBA model.
  • The assistance / functional project.
  • Community activity.
  • Teaching and continuing education in the EBA.
  • Private and complementary benefits. Research activity, clinical trials.
  • The main welfare and economic results of the last exercise. The policy of transparency, the memory of the center.


Final Master's Project (TFM)

During 6 months the students will participate in the elaboration of the Master Final Project, whose objective is the application of the knowledge acquired throughout the Program. A teacher will supervise your work. The work must be presented before an evaluating court.

Requirements of the Primary Health Care Management

The main aim of our admissions process is to ensure that the candidates are suited to the course. All students must be able to take full advantage of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.


The stages of the admissions process are as follows:

1. Prerequisites for admission

2. Application

3. Personal interview

4. Cover letter

5. Admissions Committee Evaluations

6. Enrolment

Faculty of the Master’s Degree in Primary Health Care Management

At OBS Business School our faculty ensures a learning experience that combines real knowledge with academic rigor. All the teachers of the Master in Primary Health Care Management are active professionals in national and international institutions with a broad background. Both the proven experience of our directors in the design of the programs and the personalized tutelage of our teachers throughout the course, are the guarantee that gives your degree the practical value that is required today.

Doctor, specialist in Family and Community Medicine and Master in Health Institutions Management from the UAB (Universitat Autònoma de Barcelona).

He has performed different care and management responsibilities as a family doctor, director of primary care and senior management in the public health sector (CatSalut). He has also been Vocal Territorial d'Osona of the CAMFIC (Catalan Society of Family and Community Medicine) and Member of the Board of Govern CoMB (Col·legi de Metges de Barcelona).

Currently he carries out my health care activity as a family doctor at EBA Vallcarca SLP (ABS Sant Gervasi), he is a collaborating Professor at the UVic-UCC School of Medicine (University of Vic - Central University of Catalonia) as well as the Master's degree in management and management of OBS health centers.

Technical Director of ACEBA (Associació catalana d'entitats de base associativa), he preside over the clinical and health management section of the CoMB and he is a member of the Osona County Board of the CoMB.


Boi Ruiz

Dr. Boi Ruiz is a doctor, doctor "cum laude" from the University of Barcelona and Diploma in Hospital Management from the School of Senior Management and Administration of Barcelona.

After a long career as a clinician, manager, senior manager in the health and socio-health sector, university professor, international consultant and author of numerous works, articles and publications related to health policies, health planning and management of health centers and services, he was appointed Minister of Health of the Government of the Generalitat of Catalonia in December 2010, a position he held until January 2016.

He is currently a professor at the International University of Catalonia, where he directs the Chair of Management and Health Policy. He is also director and professor of the Master in Health Management and Management of the Online Business School (OBS) / University of Barcelona. He is a professor of the Master's Degree in Hospital Management and Health Services of the University of Barcelona and of the Master's Degree in Health Management and Planning of Sedisa / European University of Madrid.

Also chaired by the international consultancy Know How Advisers, based in Barcelona, ​​of which he was founder, is vice president of the Gaem Foundation as well as the Humans Foundation.

Carles Blay

  • Specialist in Family and Community Medicine. Master's degree in palliative care. Doctor in Health Sciences.
  • Director of the Chronicity Prevention and Care Program. Health Department. Government of Catalonia (2012 - 2016).
  • Senior consultant. Center for Innovation and change management. Deusto Business School Health-MSD.
  • Associate professor. School of Medicine. University of Vic - Central University of Catalonia.
  • Coordinator of research in integrated territorial systems. C3RG: research group on chronicity of Central Catalonia.


Alicia Villanueva

  • Medical specialist in Family and Community Medicine. Tutor of Residents of Family Medicine of the UDACEBA Teaching Unit.
  • She has performed different care and management responsibilities as a family doctor, director of ABS of the ICS in primary care.
  • Currently she carries out her assistance activity as a family doctor in EBA Vic Sud.

Francesc García Cuyás

Dr. Francesc García Cuyàs is a Doctor in General and Digestive Surgery, now he is incorporated to the Organization and Systems Management, and Innovation of the Gerència of the Metropolitan Nord of the Catalan Institute of Health, director of the Chair ICTs and Health in UVic, Associate Professor of the Faculty of Medicine of the Autonomous University of Barcelona and UVIC-UCC, and President of the Catalan Society of Digital Health. Master by ESADE in the Directorate of Integrated Health Services (DSIS), he has been director of the Fundació TIC Salut Social for 6 years and Coordinator of ICTs of the Department of Health of the Generalitat de Catalunya.

He is also Head of the Technical Secretariat and Information Systems of the Management Directorate of the Catalan Health Institute, director of the Argos project at the Germans Trias i Pujol Hospital and deputy of the Surgery Service of the same hospital.

Rafael Manzanera

  • Doctor (UAB), specialist in MF and C and Public Health. Doctor (UB) and MBA (ICADE).
  • Care and management responsibilities (primary, public health, hospitals and the Department of Health)
  • Currently responsible for Quality Assurance in MC Mutual and UPF and Masters professor (UB, UOC, and UAB).

Josep Maria Vilaseca

  • Specialist in Family and Community Medicine. Doctor of medicine and surgery. Master of Business Administration (MBA). Master of Science in Public Health.
  • Physician in practice at CAP Comte Borrell (CAPSBE, Barcelona). Medical advisor in Altermutua de los Abogados. Independent consultant in several health projects.
  • Co-coordinator of the Master Entrepreneurship in Health (Barcelona Business School, Universitat Pompeu Fabra).
  • Associate professor in the faculties of medicine of the University of Barcelona and the University of Vic - Central University of Catalonia.
  • Dedication60 ETCS
  • InitiationMay 2019
  • Term10 months
  • Price6.500 €
  • MethodologyOnline
  • LanguageSpanish