Master in
Patents, Brands and Intellectual Property

Intellectual and Industrial Property

Online Master with the aim of learning to solve problems in patents, brands and intellectual property

Presentation of the Master in Patents, Brands and Intellectual Property

The growing technological development that it is seen from some years ago has increased the creation, production, defense and use of the Intellectual and Industrial Property of works and products.

Some businesses sectors (such as musical, audiovisual, multimedia, Internet, editorial, biotechnological…) live the necessity of innovating in products and processes with special intense because it generates enormous competitive advantages and, because of that, big economic benefits. Therefore, this companies needs law and legality professionals, who must be correctly prepared to manage and protect with guarantees, in a global environment, the capital used to create this author and intellectual property rights. You can achieve all this knowledge and experience with prestigious professionals who teach the Intellectual Property Master.

On the other hand, this sector also demands professionals who have to be able to guarantee and protect innovation, assets and resources (data, costumers, brands, domains, designs…) in a new economic context created by Internet development and which forces to extend the legal protection to an international level, further than the local market borders.

This Intellectual Property Master gives you a practical vision about the main juridical, economic and technical aspects that affects to companies and organizations, which are operating in markets or sectors that are strongly related with the Intellectual and Industrial Property problems. In the Industrial Property Master you will also learn key aspects of the business and technological management bringing to you legal field closer with a multidisciplinary vision that let you a better understanding of the company necessities and contributing to a bigger efficiency and improvement of the business results, from the legal field.

The Industrial and Intellectual Property postgrad, also has an international perspective, which mixes a compared study of the regulation in different geographical areas with the most emphasized practices analysis in different sectors. This combination will suppose an added value in the exchange of knowledge between students of different countries and business sectors.

 

Career prospects of the intellectual property master

  • Lawyers office and consultancy
  • Editorials and press
  • Pharmaceutical industry
  • Scenic arts and performance
  • Patents and brands agency
  • E-commerce
  • Author rights and intellectual and industrial property management
  • Technological companies
  • Businesses of the fashion and design sector
  • Musical edition and production
  • Foundations and museums management
  • Computer programmes and application counsel
  • Audiovisual producers
  • Videogames and multimedia work

Objectives of the master in patents and brands

  • Advising professionals and companies about juridical frames, use strategies and works, products and brands protection
  • Transferring the best intellectual and industrial property protection practices to different geographical scenarios and economic sectors
  • Transferring the best intellectual and industrial property protection practices to different geographical scenarios and economic sectors
  • Being part of a knowledge creation active network, organised around transnational strategies of intellectual and industrial property regulation
  • Controlling the intellectual and industrial property management, based in successful real cases

 

Syllabus of the master in intellectual property

The structure and duration of the Intellectual and Industrial Property Master let you to achieve the objectives of the different subjects.

 

Intellectual property right

You will study the essential concepts of the Intellectual Property with a particular interest in the internationality of the contents, work use and the collective rights management.

You will study lessons like:

  • Intellectual Property
  • Work concept.
  • Author Rights, Connected Rights and Sui Generis Rights
  • Intellectual Property Registry
  • Collective Rights management
  • International aspects of the intellectual property 

 

Intellectual Property and Cultural Industry

You will review the characteristics of the main economic sectors based in the Intellectual Property, with the goal, that as a lawyer, you know the economic environment and the used vocabulary

You will analyse areas such as:

  • Editorial industry and press
  • Drama, music and phonographic industry
  • Cinema, publicity and television
  • Architecture
  • Multimedia work
  • Industrial Property accountability

 

Marketing introduction

Knowing brands rights and its importance for companies needs having basic knowledge of marketing. In this module, you will have a deep learning of these concepts with the aim of knowing the interests of the companies for creating and protecting a brand, learning the language which will use your costumers in these type of conflicts. 

You will study these aspects of Marketing:

  • Strategic Marketing: Analysis and manner.
  • Intelligence Marketing y Consumer 2.0.
  • Operational Marketing – Mix and tools.
  • Digital Marketing.
  • Branding.

 

Brands rights

You will study the brand as a juridical institution, being supported in two key aspects: the extensive use of the jurisprudence to know the practical application of the legislation, and a strong component of internationality as a reflex of the global legality, which is used by the companies nowadays.

In order to that, you will see:

  • Brand concept
  • The register of a brand
  • Effective use, well-known brand, exploitation of the reputation
  • Offence and nullity actions
  • Community brands
  • International brands

 

Patents rights

The aim of this subject is to do a review of the patents legislation, its jurisprudence and internationality. You will see, also, the main types of patents depending of the activity sector and making a distinction between pharmaceutic, chemical, mechanic, electronical and biotechnological patents.

You will study lessons like:

  • Patents rights.
  • Patent register.
  • Offence and nullity actions
  • National patent, community patent, European Patient Office and international instruments
  • Patents and biotechnology
  • Pharmaceutic and chemical patents. Mechanic and electronical patents 

 

Design and other Intellectual Property rights

Brands and patents are the main actors of the immaterial elements protection. But its study will not be complete if industrial designs, more important in the economics of the XXI century, are learned too. Juridical figures, vegetative obtaining and certification of origin are also important.  

You will know:

  • Industrial Rights
  • Community design. International elements.
  • Vegetative obtaining.
  • Certification of origin.

 

Disloyal Competence Rights

The disloyal competence could be considered, in a practical way, a closing of the special properties discipline, such as Intellectual Property and especially Intellectual Property.

You will see that disloyal competence is a so powerful instrument to know the juridical frame in which companies do their activities. Furthermore, an excessive use of the jurisprudence needs to use a practical approach that a lot of times do not have the study of this discipline, and adding elements of internationality.

You will study:

  • Disloyal competence concept.
  • Different types of disloyal competence.
  • Disloyal competence actions
  • Disloyal competence and consumers.
  • Disloyal competence and competence right

 

Sport and entertainment rights

The economic importance of the sport in the last years is the main reason of the creation of an industry that is growing. In this module, you will achieve interdisciplinary knowledge that needs economic and marketing analysis, elite athlete’s rights, focusing in image rights, and team rights and its management.

 

Introduction and technical aspects of TIC’s

One of the main difficulties of TIC rights is the technological aspects understanding, and which is the origin of the juridical problems that we will want to solve. For that, you will learn the main technological concepts related with Internet to make easier the juridical counsel work.

You will study these lessons:

  • The basis of the telecommunication sector
  • Data Centers and Cloud Computing.
  • Hardware, OS, middleware and software.
  • Definition of Paas, Iaas, Saas.
  • Computer security
  • ISO and ITIL regulation
  • Tools 2.0 and social network

 

TIC’s rights

In this module you will study that lessons:

  • Electronic hiring
  • Data protection
  • Internet consumer
  • Services provider responsibility
  • Video-vigilance
  • Domain names
  • Intellectual property of computer programmes

 

Final Project

The Final Project of the Master in Industrial and Intellectual Property is based in the subjects studied during the programme, with the possibility of choosing a real or a fiction company. It is a project oriented by our expert’s team during all Master. 

Other activities:

  • Conferences, seminars and workshops

The Master in Intellectual and Industrial Property is complemented with conferences, seminars and workshops related with the different contents of the subjects. These seminars are taught by prestigious professionals of the sector who, by videoconferences, will explain their experiences and real practical cases.

  • Simulations and practical cases

The content of the programme has a solid theorical basis to strengthen your skills, but we do not forget that exclusivity rights affect to very different companies. For that, actors who take place come from a very different environment where coexists competitors, regulators, rights owners, technological companies and users, all of them with very interesting and different profiles.

On this matter, the practical component of the programme is essential and complete the theorical formation. For that, during the master you will participate in present discussions in every subject, simulations of decisions making related with real situations and practical cases where you will analyse from an academic point of view the original problem and the posterior solutions, with the methodology to solve it.  

Requirements of the Master in Patents, Brands and Intellectual Property

The main aim of our admissions process is to ensure that the candidates are ideal for the course. All the students must be able to take the maximum value out of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.

These are the stages of the admissions process:

1. Prerequisites for admission

2. Application

3. Personal interview

4. Cover letter

5. Admissions Committee Evaluations

6. Enrolment

 

Master’s Degree in Intellectual and Industrial Property Certificate

The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification.

In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.

Programme Director Master in Patents, Brands and Intellectual Property

  • Lawyer (Bar Association of Barcelona)
  • Panellist (arbitrator) at WIPO (World Intellectual Property Organisation) for the extrajudicial resolution of issues regarding domain names in the context of the ICANN, since 2003
  • Consultant for Intellectual Property in projects from the European Union in developing countries

Teachers

Gemma Segura

  • Consultant, trainer and coach
  • Mindfulness Trainer
  • Member of the Executive Board of the Relational Institute Master in Marketing and Communication Management (UOC)
  • Master in Organizational Development and Change Management
  • Institute for Organizational Development GR (Israel)
  • Degree in Humanities (UOC).

Javier Sánchez Marquiegui

  • Director of the Master’s Degree in International Business Law
  • Regional Legal Officer at Colt Technology Services
  • International Law from Université de Genève, Switzerland
  • Degree in Law from Universitat Pompeu Fabra

Mario Melgar

  • Partner and lawyer at Cacheaux Cavazos & Newton
  • PhD in International Law from Universidad Pompeu Fabra  
  • Course on Public International Law at Hague Academy of International Law (The Netherlands)
  • Degree in International Relations and in Law from the Autonomous University of Mexico

Ramón Martín Miralles López

  • Coordinator of Auditing and Security of Information at the Catalan Authority of Data Protection
  • European Certificate on Cybercrime and Electronic Evidence (ECCE)
  • Specialist on Public Safety Management, Open University of Catalonia (UOC)
  • Expert at ENISA (2012-2015)
  • Degree in Law from the University of Barcelona (UB)

Jacobo López-Aranguren Gordillo

  • Lawyer specialising in Industrial, Intellectual and New Technology Property
  • Director of the Legal Advising department at Mundo Franquicia
  • Head of the Industrial Property department at Ceca Magán Abogads
  • Associate at the law firm Abogados Fernández-Palacios
  • Master’s Degree in Telecommunications and New Technologies from IE Business School
  • Degree in Law from Fundación Universitaria CEU

Eduardo Zamora

  • Managing Director at UNGRIA International Inc.
  • Master’s Degree in Business Law from Pompeu Fabra University (UPF)
  • Postgraduate course on Intellectual Property Law from New York University (NYU)
  • Degree in Law from Pompeu Fabra University (UPF)

Alejo Costa Ribalta

  • Marketing Director Ultrasound Europe at GE Healthcare
  • Executive MBA Programme in Business Administration and General Management from INSEAD
  • MBA in Innovation Management from Stuttgart Institute of Management and Technology
  • Degree in Telecommunications Engineering from Polytechnic University of Catalonia (UPC)

Cristian Gual Grau

  • Partner of Uría Mendéndez
  • Visiting attorney in the Litigation department of Wachtell, Lipton, Rosen & Katz (Nueva York)
  • Degree in Philosophy from the Autonomous University of Barcelona (UAB), 1997
  • Degree in Law from the University of Barcelona (UB), 2001

Ricardo Oliveras Salva

  • Corporate partner and Head of Sports at ECIJA
  • Lecturer at the Instituto Superior de Derecho y Economía (ISDE)
  • Executive General Management Programme from IESE
  • LLM in Commercial and Corporate Law from ISDE
  • Degree in Law from Abat Oliba University CEU

Elena Molina

  • Founding Partner at Intangibles Legal S.L.P.
  • Member of the Bar Association of Barcelona
  • Secretary of the Standing Committee on Trademarks at AIPPI
  • Member of LES
  • Degree in Law from Pompeu Fabra University (UPF)
  • Dedication60 ECTS
  • InitiationNovember 2018
  • Term10 months
  • Price6.500 €
  • MethodologyOnline
  • LanguageSpanish