Master in
Innovation and Entrepreneurship

Innovation and Entrepreneurship

Online Master’s Degree that covers the keys to achieving corporate competitiveness through innovation

Introduction to the Master’s Degree in Innovation and Entrepreneurship

Throughout the second half of the 20th century and into the beginning of the current one, we have witnessed profound technological, social and political changes. Astonishing progress in all scientific and human disciplines has occurred, and these changes have introduced new paradigms that have necessitated new business models and new ways of running and managing organisations.

The impact of these changes in our business environment is growing rapidly and, in this situation, we must react and make decisions that anticipate the new needs of the company. Innovative decisions should not only be directed towards improving the company’s scope, but should also consider the global nature of the business.

Therefore, in the Master’s Degree in Innovation and Entrepreneurship in Spanish you will learn to promote and lead these changes with new skills such as creativity and innovation capacity, aimed at progress and continuous improvement.

In this ultra-competitive and ever-changing global environment, innovation is the principal tool for creating sustainable competitive advantages that lead to differentiation. Innovation becomes a key process for achieving competitiveness. Improvement efforts that involve doing the same old things have reached their limit and are no longer enough. We are facing a change of era that requires new skills and competences.

 “The definition of insanity is doing the same thing over and over again and expecting different results” Albert Einstein

In this programme teached in Spanish you will learn to constantly analyse the needs of a company, identifying new growth opportunities, rapidly adjusting to changes and anticipating them whenever possible.

Its main purpose is the implementation of innovation strategies to all areas of a company to create leading organisations.

The Master’s Degree in Innovation and Entrepreneurship in Spanish provides participants with a solid knowledge of the most innovative business management strategies, promoting the development of managerial skills and going in depth into applicable techniques for maximising the results of the different functional areas of an organisation.


Career Prospects of the Masters’s Degree

  • Product Manager
  • Innovation Consultant
  • Innovation Manager
  • General Director
  • Creative Manager
  • R&D Department
  • Project Manager
  • Marketing Director
  • Operations Director

Aims of the Master’s Degree in Innovation and Entrepreneurship

  • Analysing and developing improvement or change strategies in the management and direction of a company by applying innovation
  • Implementing the previously defined strategies, taking the most appropriate decisions to achieve the objectives
  • Developing management skills and techniques for leading a process of change process at a company
  • Executing an Innovation Plan that is applicable to professional activity
  • Forming a creation and application of innovation scheme within an organisation


Syllabus of the Master in Innovation and Entrepreneurship

The structure, length and content of the Master’s Degree in Innovation and Entrepreneurship will allow you to achieve the set objectives. It has a modular, cross-disciplinary and sequential structure based on innovation and its implementation. The programme is divided into ten modules, plus a final cross-disciplinary project.

Other activities, like web conferences, are scheduled in addition to this main structure. The web conferences are meetings with entrepreneurs from a diverse variety of sectors in which they discuss their experience of leading projects. Lastly, the commitment of OBS to the final projects that emerge from this master’s degree programme is emphasised by the creation of the Entrepreneur Award which helps the promoters realise their ideas.

The Knowledge Society and Digital Economy
The globalisation of the economy, the proliferation of information technologies and new communication paradigms are all part of what has come to be known as the information and knowledge revolution. Its effects are clear: companies are now forced to adjust to this new environment, they need to face the challenges arising from these technological changes and be more flexible, more agile and more able to respond to the new needs of customers. In this module we will look at aspects related to:

  • New economic paradigms: understanding the driving forces behind the change that has led to the new era we are experiencing
  • The most important technological changes
  • Digital and knowledge society


Creative Thinking and Design Thinking

We will delve into the main sources of innovation and the principal formal schemes that facilitate the execution of innovation processes. More specifically, we will look at the innovations that arise from creative thinking and their implications for innovation, and also the requirements for change they impose on business and management. The goals of this module are:

• Innovation sources: identifying the main sources from which innovations originate. 
• Creativity in a complex world: understanding the need to integrate Creative Thinking as a key skill required to respond to an increasingly complex world.
• Disruptive thinking: understanding the foundations of disruptive thinking to identify hidden opportunities and the most radical innovations.
• How to promote creativity and innovation within organisations.
• Understanding the foundations of lateral thinking to identify hidden opportunities and the most radical innovations.
• Real-world example, Design and Innovation at Apple, where creative thinking is applied to reinvention.


Creating new business models

Business models is an area where technological advances are bringing the most innovation. New business models promoted by new organisations are changing the way that competition works in many sectors. 

In this module we will see the links between the business model, corporate strategy and applied innovation. We will also put tools for analysing and building business models into practice. It is important that the business model is seen as a source for creating competitive advantages.

• Placing importance on strategy when structuring a business model. 
• The importance of innovation in the creation of business models.
• Being aware of the tools of the Business Model Canvas as a way of creating business models.
• Becoming familiar with the Value Proposition model, which is derived from the Business Model Canvas and focuses on the creation of value propositions.
• Open as management models.
• Practical examples of new models from various sectors and industries.


Innovation Strategy

This subject looks at the challenge of innovation in the business world from a multidimensional and progressive perspective. We will begin by looking at the environment of innovation and analysing the evolution of business life cycles and the creation of new competitive paradigms based on disruptive innovations. We will emphasise the cases of businesses that have adjusted well to these new paradigms, or that have had the will to lead the consolidation processes of said paradigms. In the second half we will focus on the internal perspective of innovation strategy, looking at the strategies of specific businesses and their execution stages, alongside the obstacles and catalysts of innovation within businesses. We will also look at the most common myths and bad practices. We will complete the module by analysing innovation in the customer-business-value chain relationship, which will require a review of the rise of new business models focused on the collaborative economy.

The main axis of this content is the analysis of examples of real-world companies which, for different reasons, stand out for their innovative strategy.

The main objective of this course is to provide participants with:

• A theoretical foundation that allows them to analyse business cases related to innovation from a reasoned perspective. 
• An understanding of the competitive analysis tools that are required to tackle innovation from a strategic perspective.
• A thorough understanding of the concept of multidimensional innovation in the business world from the point of view of the process and its execution.
• Advanced knowledge of the levers of innovation that executives can work with to drive innovation within their organisation
• A critical review of the key success factors of innovative companies from an international perspective.
• The ability to discuss innovation from a well-reasoned, open and engaging perspective, drawing on opinions from diverse fields and multiple applications.


Innovation management

Innovation is part of the stock portfolio of the 21st century. Individuals have never had to deal with such a dynamic environment as they do now. The speed of technological change and the globalisation of markets has repeatedly shaken the economy and had a critical impact on organisations. 21st century executives face a terrible conundrum: seek excellence in today’s products or processes, which will probably be obsolete tomorrow; or prepare for the immediate future with new and refreshed products and processes.

How can both lines of work be managed at once, how can one obtain excellence while operating in the old markets and simultaneously preparing rapidly for new competitive scenarios each day? The classic industrial organisation model seems to be doomed. The future belongs to companies that are quick to respond, liquid, re-combinable and able to anticipate change. However, we are still working with old-fashioned paradigms: hierarchy organigrams, divisions by function, large production runs, an obsessive search for efficiency, cost competitiveness…

These reasons explain why innovation is rapidly emerging as a new management concept. It combines the concepts of strategy, technology, marketing, organisational structure and financial planning. Innovation is the process that allows a company to continuously renew its sources of competitive advantage, strategic resources and differentiating positioning… All this positions it as a business process that belongs in the strategy field and, as such, must be managed with strategic thinking.

• Innovation and Competitiveness: The strengths of change / The innovation process / Innovative organisation / Strategy and Innovation.
• Organisational skills for innovation: analysis of creative skills, the ability to develop new products, the ability to redefine processes, and skills related to technology and knowledge. 
• Innovation Projects: analysis of the competitive environment in a given sector (automotive), project management from strategy to operations.
• Technological innovation: analysing a case of technological rupture and the issues organisations face. Understanding the dynamics of technological innovation. The case of the graphic arts: assessment of the meaning of technological rupture. The need for technological monitoring and change-management processes.


Process innovation

This module aims to familiarise students with a systemic vision of the implications that process innovations bring to business so they are able to integrate this knowledge into their practice. It also broadens the field of action that the Oslo Manual defines when discussing “Process Innovation”. Over recent years, the “agile philosophy” has been integrated into the management of innovation, especially in the computer software sector. However, these principles and values can be adopted by all sectors, as they allow for the development of projects that prioritise “time to market”; process innovation projects must also consider their “time to market”.


This module looks at the following:

• General concepts
• Process Innovation in the healthcare sector
• The process of innovation
• Economic analysis of process innovation
• Networks and their influence on process innovation
• Innovation processes in Public Administrations
• The influence of process innovation on innovation within companies
• Practical case


Innovation in Products and Services

The habits and needs of consumers have evolved over time, and they continue to do so. Their evolution forces the strategies and goals of business to evolve too.

From the arrival of social media to the need to adjust to the dominating environment of the financial crisis, among other things, the challenges that companies face give rise to new approaches in the management of creativity and the formulas for developing new proposals for products, services and even business models.

Customers might stay the same, but their behaviour, their wishes and their needs are constantly readjusting to ever-changing consumption trends. Therefore, we need to ensure that our strategy keeps up with these changes through transformation methodologies and innovative and differentiating tools that enable us to respond to these new needs and unfulfilled desires.

The objectives of this module are:

• Understanding the challenges and opportunities of the unstable, unpredictable and rapidly-changing environment we are currently in, and the relationship between said environment and the strategies and operations of companies in terms of their range of products and services.
• Gaining a thorough understanding of the management methodologies and tools that will allow us to make the most of market research studies and the activity of consumers, and also the ways we can fulfil their wishes and unsatisfied needs through observing and detecting actual problems.
• Learning about the basic concepts of the innovation value chain in situations where new products and services are developed. How companies need to use their resources to face the aforementioned challenges and the anticipation policies they need to make use of.


Product Management and Growth Hacking

A good product manager plays a critical role in the success of a product. And a successful product is the greatest contribution that anybody can make to an organisation. It is extremely important to develop and manage products that become profitable for the company. Being a Product manager means holding a critical position within an organisation. It is a highly sensitive position, as employing a bad Product Manager will lead to a vast array of bad consequences, broadly speaking, including bad product being provided, which tends to have a substantial impact on the revenues, morale and reputation of both the PM and the organisation as a whole.

There exists a series of simple principles that product managers can follow which will dramatically increase their chances of becoming successful. Product Management is a demanding high-profile job, so employees taking on this role need to make sure that they are ready to take on the challenge. Growth hacking is one of the most in-demand positions during the early stages of a startup. It is defined as a combination of analytics, creativity and curiosity that will grow the user base with only a small marketing budget. Growth Hackers are responsible for redefining products and their distribution in order to reach as many people as possible.

Aspects that will be covered during the module:

• Product CEO
• Balancing all the key factors
• Written communication with product development
• Clear objectives and advantages
• Focus on the sales force and customers
• The role of a Growth Hacker
• Growth hacking techniques
• How to implement a Growth Hacking strategy


Talent Management

In the 21st century, talent is one of the differentiating elements in an increasingly globalised world. The majority of the jobs that will be most in demand ten years from now don’t even exist today, so the ability to adapt, innovate and reinvent yourself is going to be crucial.

By the end of the module, students will be familiar with the most differentiating abilities in the world of innovation, and will be equipped with a series of tools that will allow them to assess and understand them.

The objectives of this module are:

• Describing the most differentiating skills and abilities for developing businesses and new ideas in the 21st century.
• Briefly introducing the foundations of HR management based on professional skills related to activities such as recruitment, development and performance management.
• Presenting models that facilitate the assessment of the skills of professionals and help us to understand each individual’s team-working abilities.
• Acquiring the basic fundamentals of how motivation works in knowledge-based jobs and showing the differences between extrinsic and intrinsic motivation. 

Essentially, the intention is that by the end of the module students will have acquired the ability to identify the most important skills related to the world of innovation while also being able to apply this knowledge to perform self-assessments and create improvement plans.


Business Plan and Startup Funding

Entrepreneurship must now be a fundamental part of the DNA of all companies that intend to grow, diversify and expand; otherwise, the marketplace will end up “swallowing” them. Large companies have developed costly programmes related to innovation with the aim of awakening the entrepreneurs hidden within their ranks who will help them get out of their comfort zone and be more ambitious. Main objectives:  

• What being an entrepreneur means. Profiles and required skillset
• How to structure a Business Plan.
• Funding process: Sources. Managing the process. Elevator Pitch.


Final Project

The main objective of the Final Project is enabling students to work on a project that will allow them to put into practice the knowledge they have acquired over the course of the Master’s degree. Beyond being just a mere academic or learning activity, it is an opportunity to link their training to the economic and business reality.

With the aim of strengthening this link with real business, we have launched the 2016 OBS awards. The awards aim to promote the solidification of each project within the economic and business context, and also to give recognition to the most relevant projects, whether for their contribution to economic and social development, their contribution to sustainability, their international vision or their innovative nature.



Web conferences

In addition to the theme-based modules from the structure of the master’s degree, we also run a cycle of web conferences within the programmes from the OBS digital area. These web conferences feature outstanding companies from the technological and digital economics sectors. Their format follows that of a conference that is transmitted via the web in real time, opening up a dialogue with the guest speaker. These web conferences take place on a quarterly basis. Some of the companies that have participated in our web conference cycle include:  Privalia, PopPlaces, ByHour, 24symbols, Bankia Payments, and many others.

They are a perfect opportunity to discuss the process of developing a startup with people who have experienced it for themselves.

Alongside the teaching modules, the master’s degree includes two specialised workshops that have been devised to take a closer look at the tools or methodologies which, due to their complexity or relevance, deserve particular attention.

These workshops are eminently practical and are designed so students can apply the concept models from the theme-based modules to real-life situations.

OBS Awards

With the aim of strengthening the link with real business, we have launched the 2016 OBS awards. The awards aim to promote the solidification of each project within the economic and business context, and also to give recognition to the most relevant projects, whether for their contribution to economic and social development, their contribution to sustainability, their international vision or their innovative nature.

The following OBS Awards are accessible to all Final Projects from all master’s degrees of the same edition:
• 1 award for environmental sustainability
• 1 award for economic and social promotion and development
• 1 award for innovation

Each award comes with a €6,000 bonus for the winning team and 5 group coaching sessions to promote the development and implementation of the project.




Requirements of the Master in Innovation and Entrepreneurship

The main aim of our admissions process is to ensure that the candidates are ideal for the course. All the students must be able to take the maximum value out of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.

These are the stages of the admissions process:

1. Prerequisites for admission

2. Application

3. Personal interview

4. Cover letter

5. Admissions Committee Evaluations

6. Enrolment


Master’s Degree in Innovation and Entrepreneurship Certificate

The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification.

In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.

Programme Director Master in Innovation and Entrepreneurship

  • Digital Transition Consultant and Trainer in digital skills
  • MBA from IESE
  • Degree in Business Administration and Management from UB


Genoveva Purita

  • Director of Strategic Positioning at CEO SOLUTIONS
  • 2.0 Advisor for companies and professionals from the industrial, financial, retail and service sector
  • Master’s Degree in Marketing and Business Administration from ESEM

Ezequiel Beneït

  • Industrial Engineer UPC
  • MBA from ESADE / Kelley Business School – Indiana University (USA)
  • Collaborating lecturer at the Autonomous University of Chile
  • Consultant for international projects related to Innovation Management

Ana Torrejón

  • Open Innovation Manager
  • Knowledge transfer expert and startup ecosystem developer Universidad Autónoma de Madrid
  • Graduated in Business Management with a specialization in Marketing Research

Marc Sansó

  • Developer of Competitiveness in Innovation Policies at ACC10.
  • Researcher of Competitiveness Strategy and Marketing.
  • Doctor of Business Administration and Management.
  • MBA from ESADE.
  • Master’s Degree in Marketing from UPF.

Xavier Ferrás

  • Director of the Innovation Centre ACC1O
  • MBA from ESADE
  • Doctor of Economics and Business from UB
  • Higher Engineer of Telecommunications from UPC

Xavier Olivares

  • Innovation Consultant & Trainer
  • MBA, EADA Business School
  • Industrial Designer, ELISAVA

Gian Lluís Ribechini

  • Ingeniero Industrial por la ETSEIB-UPC

Diego Díaz

  • Head of Recruitment at Telefónica I+D
  • Engineer of Telecommunications from the University of the Basque Country

Marcelo Granieri

  • PMP – PMI
  • PMO in the Management of Information Technology at Standard Bank, Argentina
  • Master’s Degree in Software Engineering, UNLP (National University of La Plata), Argentina
  • Postgraduate Degree in Project Management, UB (University of Belgrano), Argentina
  • Degree in Information Systems, UM (University of Mendoza), Argentina
  • Dedication60 ECTS
  • InitiationFebruary 2019
  • Term10 months
  • Price6.500 €
  • MethodologyOnline
  • LanguageSpanish
  • Campus Online