Intellectual and Industrial Property
Online Master’s Degree covering the resolution of Intellectual and Industrial Property issues
Introduction to the Master’s Degree in Intellectual and Industrial Property
The growing technological development that we have been witnessing in recent years has multiplied the factors related to the creation, production, protection and exploitation of the Intellectual and Industrial Property of works and products.
Various business activity sectors (such as music, audiovisual, multimedia, internet, editorial, biotechnological…) are particularly affected by the pressure to innovate with their products and processes, which gives them great competitive advantages and, as a consequence, great economic profits. Therefore, these companies require law professionals who have been properly prepared to securely and globally manage and protect the capital generated through the creation of copyright and intellectual property.
Likewise, these sectors also require professionals who are able to guarantee and protect their innovators as much as their assets and resources (data, clients, trademarks, domains, designs, etc.) in the new economic context brought about by the advance of the internet, which forces us to extend protection to international levels, beyond the boundaries of local markets.
The Master’s Degree in Intellectual and Industrial Property, teached in Spanish, offers a practical approach to the main legal, economic and technical aspects that affect companies and organisations operating in markets or sectors that are closely related to Intellectual and Industrial Property issues. You will also focus on the main aspects of business and technological management, approaching the legal field from a multidisciplinary perspective that will allow you to better understand the needs of organisations and contribute towards increasing their efficiency and improving their business performance through legal methods.
The Intellectual and Industrial Property postgraduate degree also employs an international approach that combines the comparative study of regulations in several geographical areas with the analysis of the most relevant practices in various sectors. This combination will add value to the exchange of knowledge among participants from different nations and business sectors.
Career prospects of the Master’s Degree in Intellectual Property
- Law and consultancy firms
- Editorial and press
- Pharmaceutical industry
- Performing arts and shows
- Patent and trademark agencies
- Electronic commerce
- Copyright and intellectual property rights management
- Technological companies
- Companies from the fashion and design sector
- Music publishing and production
- Museum and foundation management
- Advising on computing programmes and applications
- Audio visual production companies
- Videogames and multimedia works
Aims of the Master’s Degree in Intellectual and Industrial Property
- Providing advice to professionals and companies regarding legal frameworks and strategies and the exploitation and protection of works, products and trademarks
- Bringing the best practices for the protection of intellectual and industrial property into multiple geographical scenarios and economic sectors
- Protecting the intellectual capital that companies develop by innovating with their products and services
- Becoming part of an active network aimed at creating knowledge, built around transnational strategies for the regulation of intellectual and industrial property
- Mastering the management of intellectual and industrial property based upon actual successful cases
Syllabus of the Master in Intellectual and Industrial Property
The structure and duration of the Master’s Degree in Intellectual and Industrial Property will ensure the achievement of the aims set for the subject.
Intellectual Property Law
You will study the essential concepts of Intellectual Property while placing special emphasis on the international nature of the content, exploitation of the works and the collective management of rights. Subjects such as the following will be reviewed:
- Intellectual Property
- The concept of work
- Copyright, Related Rights and Sui Generis Rights
- Intellectual Property Registry
- Collective Management of Rights
- International aspects of intellectual property
Intellectual Property and Cultural Industries
You will review the features of the main economic sectors that are based on Intellectual Property, with the aim of becoming, as a lawyer, familiar with the economic environment in which they operate and understanding and using its specific vocabulary. Some of the areas you will review are:
- Editorial industry and press
- Theatre, music and the recording industry
- Film, advertising and television
- Multimedia works
- Accounting of intellectual property
Introduction to Marketing
Understanding trademark law and its relevance to companies requires basic knowledge of marketing. In this module you will focus on these concepts in order to familiarise yourself with the interests that move companies to create and protect a trademark, while learning the terminology that your clients will be using in these types of conflicts. You will study the following aspects of Marketing:
- Strategic Marketing: analysis and formulation
- Marketing Intelligence and Consumer 2.0
- Operational Marketing – Mix and resources
- Digital Marketing
You will study trademarks as a legal entity, working from two key elements: the extensive use of jurisprudence to provide awareness of the practical application of the law and a strong component of internationality that mirrors the global legality in which companies currently operate. To this end, you will focus on:
- The concept of trademark
- Trademark registration
- Effective use, trademarking, exploiting reputation
- Infringement and nullity procedures
- Community trademark
- International trademark
The aim of this subject is to review the law that applies to patents, its jurisprudence and international scope. You will also learn about the main types of patents according to the sector of activity, focusing on the differences between pharmaceutical, chemical, mechanical, electronic and biotechnological patents. You will study some of the following aspects:
- Patent law
- Patent registration
- Infringement and nullity procedures
- National patents, community patents, EPO and international resources
- Patents and biotechnology
- Pharmaceutical and chemical patents. Mechanical and electronic patents
Design and other Intellectual Property Rights
The protection of intangible elements has trademarks and patents at its core. But your knowledge would be incomplete if you didn’t also learn about industrial designs, which have increasing importance in the economy of the 21st century. Other legal figures are also relevant, like plant variety rights or designations of origins. You will study:
- Industrial law
- Community Law. International elements
- Plant variety rights
- Denominations of origin
Unfair Competition Law
In practice, unfair competition can be considered as the discipline that ultimately protects Intellectual and Industrial Properties.
Learning about unfair competition will help you to understand the legal framework within which companies operate. Excessive use of jurisprudence requires a practical approach that the teaching of this discipline often lacks, and it also requires integrating the international elements that are usually related to these cases. You will study:
- The concept of unfair competition
- Types of unfair competition
- Unfair competition procedures
- Unfair competition and consumers
- Unfair competition and competition law
Sports and Entertainment Law
The economic importance that sports have acquired has led to the creation of an industry around it that continues to grow and consolidate itself. In this module you will acquire the interdisciplinary knowledge required to carry out economic and marketing analyses, while also learning about the rights of professional athletes, with particular emphasis on image rights, the rights of sports clubs, and their management.
Introduction and Technical Aspects of ICTs
One of the main difficulties that is involved with New Technologies Law is the necessity of understanding the purely technological aspects, as they are at the core of the legal issues that we aim to resolve. For this purpose, you will learn the main technological concepts that relate to the internet in order to prepare for your work as a legal advisor. You will study the following aspects:
- The fundamentals of the telecommunications sector
- Data Centres and Cloud Computing
- Hardware, OS, middleware and software.
- Definition of PaaS, IaaS, SaaS.
- Computer Security
- ISO and ITIL standards
- 2.0 tools and Social Media
In this module you will focus on the following subjects:
- Electronic contracting
- Data protection
- The Internet consumer
- The responsibility of service suppliers
- Video surveillance
- Domain names
- Intellectual property of computer programmes
The Final Project of the Master’s Degree in Intellectual and Industrial Property converges with the treatment of the subjects taught. Students will be allowed to choose to link it to a fictional or a real company. Guidance throughout the projects will be provided by our team of experts.
- Talks, seminars and workshops
The Master’s Degree in Intellectual and Industrial Property is completed with talks, seminars and workshops that will be organised within each block of subjects. These seminars will be delivered by renowned professionals from the sector who, by means of videoconferences, will elaborate on their experiences and practical cases.
- Simulations and practical cases
The content of the programme contains a large theoretical component to provide the students with the opportunity to strengthen their skills, but it also takes into account that exclusivity rights affect a very diverse range of companies; therefore, the speakers come from various environments where they work alongside many competitors, regulators, rights owners, technological companies and users. All the participants have particularly interesting profiles.
This means that the practical component of the programme is essential and it completes the theory-based training. Therefore, during the course, discussions about current and interesting affairs will be organised as part of each of the subjects, as well as decision-making simulations applied to real situations and the preparation of practical cases that will analyse, from an academic perspective, the issues at hand and their proposed solutions, as well as the criteria taken into account for the execution of these solutions.
Requirements of the Master in Intellectual Property
The main aim of our admissions process is to ensure that the candidates are ideal for the course. All the students must be able to take the maximum value out of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.
These are the stages of the admissions process:
1. Prerequisites for admission
3. Personal interview
4. Cover letter
5. Admissions Committee Evaluations
Master’s Degree in Intellectual and Industrial Property Certificate
The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification.
In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.
Scholarships of the Master in Intellectual and Industrial Property
OBS is now offering candidates a Scholarship Programme with a view to encouraging continuous education of professionals, entrepreneurs and directors. To apply for one of these scholarships, which finance part of the programme, the candidates must be accepted onto the programme and comply with the specified requirements.
The Scholarship and Admissions Committee will take into account the suitability of the profile and the professional career of the candidates, the reasons given in the scholarship application letter and the professional and academic recommendations of the candidate.
Currently the following scholarships are on offer:
OBS Experience Scholarship
Objective: to advance continuous education of future professionals through OBS Methodology Online, which is registered as its own model of online education.
Requirements: candidates without previous experience in online education models and who meet the academic and curricular requirements of the programme in question.
Director Profile Scholarship
Objective: to advance managing skills in those candidates with extensive professional experience.
Requirements: scholarship for candidates with more than three years of professional experience in positions of responsibility, who wish to acquire management skills to further their professional career.
Online Business Management Scholarship
Objective: to promote the generation of companies founded on the Internet, as well as the creation of new business models based on the network and digitalisation of traditional businesses that still do not operate online.
Requirements: candidates who wish to acquire the knowledge and skills to tackle the internet and launch new digital business models, whether it is in their own company or as a director.
Programme Director Master in Intellectual and Industrial Property
- Profesor de Propiedad Intelectual e Industrial en Barcelona y Milano. Panelist (Árbitro) de la O.M.P.I. ("Organización Mundial de la Propiedad Intelectual") para la solución extrajudicial de las disputas de nombres de dominio en el marco de la ICANN. Abogado y consultor en Propiedad Intelectual e Industrial en proyectos de la Unión Europea en países en desarrollo
Gemma Segura Virella
- Life and Relationship Coach, Consultant and Trainer and NetLearning Manager at Lewis & Carrol
- Degree in Humanities from UOC
- Master’s Degree in Marketing and Communications Management from UOC
- Master’s Degree in Organisational Design and Teaching Consultancy from UOC
Javier Sánchez Marquiegui
- Director of the Master’s Degree in International Business Law
- Regional Legal Officer at Colt Technology Services
- International Law from Université de Genève, Switzerland
- Degree in Law from Universitat Pompeu Fabra
- Partner and lawyer at Cacheaux Cavazos & Newton
- PhD in International Law from Universidad Pompeu Fabra
- Course on Public International Law at Hague Academy of International Law (The Netherlands)
- Degree in International Relations and in Law from the Autonomous University of Mexico
Ramón Martín Miralles López
- Coordinator of Auditing and Security of Information at the Catalan Authority of Data Protection
- European Certificate on Cybercrime and Electronic Evidence (ECCE)
- Specialist on Public Safety Management, Open University of Catalonia (UOC)
- Expert at ENISA (2012-2015)
- Degree in Law from the University of Barcelona (UB)
Jacobo López-Aranguren Gordillo
- Lawyer specialising in Industrial, Intellectual and New Technology Property
- Director of the Legal Advising department at Mundo Franquicia
- Head of the Industrial Property department at Ceca Magán Abogads
- Associate at the law firm Abogados Fernández-Palacios
- Master’s Degree in Telecommunications and New Technologies from IE Business School
- Degree in Law from Fundación Universitaria CEU
- Managing Director at UNGRIA International Inc.
- Master’s Degree in Business Law from Pompeu Fabra University (UPF)
- Postgraduate course on Intellectual Property Law from New York University (NYU)
- Degree in Law from Pompeu Fabra University (UPF)
Alejo Costa Ribalta
- Marketing Director Ultrasound Europe at GE Healthcare
- Executive MBA Programme in Business Administration and General Management from INSEAD
- MBA in Innovation Management from Stuttgart Institute of Management and Technology
- Degree in Telecommunications Engineering from Polytechnic University of Catalonia (UPC)
Cristian Gual Grau
- Partner of Uría Mendéndez
- Visiting attorney in the Litigation department of Wachtell, Lipton, Rosen & Katz (Nueva York)
- Degree in Philosophy from the Autonomous University of Barcelona (UAB), 1997
- Degree in Law from the University of Barcelona (UB), 2001
Ricardo Oliveras Salva
- Corporate partner and Head of Sports at ECIJA
- Lecturer at the Instituto Superior de Derecho y Economía (ISDE)
- Executive General Management Programme from IESE
- LLM in Commercial and Corporate Law from ISDE
- Degree in Law from Abat Oliba University CEU
- Founding Partner at Intangibles Legal S.L.P.
- Member of the Bar Association of Barcelona
- Secretary of the Standing Committee on Trademarks at AIPPI
- Member of LES
- Degree in Law from Pompeu Fabra University (UPF)
- Dedication60 ECTS
- InitiationMay 2017
- Term10 months
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