Master in
Innovation and Entrepreneurship

Innovation and Entrepreneurship

Online Master’s Degree that covers the keys to achieving corporate competitiveness through innovation

Introduction to the Master’s Degree in Innovation and Entrepreneurship

Throughout the second half of the 20th century and into the beginning of the current one, we have witnessed profound technological, social and political changes. Astonishing progress in all scientific and human disciplines has occurred, and these changes have introduced new paradigms that have necessitated new business models and new ways of running and managing organisations.

The impact of these changes in our business environment is growing rapidly and, in this situation, we must react and make decisions that anticipate the new needs of the company. Innovative decisions should not only be directed towards improving the company’s scope, but should also consider the global nature of the business.

Therefore, in the Master’s Degree in Innovation and Entrepreneurship in Spanish you will learn to promote and lead these changes with new skills such as creativity and innovation capacity, aimed at progress and continuous improvement.

In this ultra-competitive and ever-changing global environment, innovation is the principal tool for creating sustainable competitive advantages that lead to differentiation. Innovation becomes a key process for achieving competitiveness. Improvement efforts that involve doing the same old things have reached their limit and are no longer enough. We are facing a change of era that requires new skills and competences.

 “The definition of insanity is doing the same thing over and over again and expecting different results” Albert Einstein

In this programme teached in Spanish you will learn to constantly analyse the needs of a company, identifying new growth opportunities, rapidly adjusting to changes and anticipating them whenever possible.

Its main purpose is the implementation of innovation strategies to all areas of a company to create leading organisations.

The Master’s Degree in Innovation and Entrepreneurship in Spanish provides participants with a solid knowledge of the most innovative business management strategies, promoting the development of managerial skills and going in depth into applicable techniques for maximising the results of the different functional areas of an organisation.


Career Prospects of the Masters’s Degree

  • Product Manager
  • Innovation Consultant
  • Innovation Manager
  • General Director
  • Creative Manager
  • R&D Department
  • Project Manager
  • Marketing Director
  • Operations Director

Aims of the Master’s Degree in Innovation and Entrepreneurship

  • Analysing and developing improvement or change strategies in the management and direction of a company by applying innovation
  • Implementing the previously defined strategies, taking the most appropriate decisions to achieve the objectives
  • Developing management skills and techniques for leading a process of change process at a company
  • Executing an Innovation Plan that is applicable to professional activity
  • Forming a creation and application of innovation scheme within an organisation


Syllabus of the Master in Innovation and Entrepreneurship

The structure, length and content of the Master’s Degree in Innovation and Entrepreneurship will allow you to achieve the set objectives. It has a modular, cross-disciplinary and sequential structure based on innovation and its implementation. The programme is divided into ten modules, plus a final cross-disciplinary project.

Knowledge society and digital economy: Main trends

The globalisation of the economy, the increasing diffusion of information and communications technology, and the changes in global demand are causing disruptive changes in all economic, social and business sectors. Companies have to be adapted to this new environment, they must face the challenges arising from technological change, they must be more flexible, more agile, and with a greater responsiveness to new customer needs. In this module we will deal with issues related to:

  • Major trends of the digital economy.
  • Open Innovation
  • Collaboration – Share Economy
  • IoT & Big Data
  • The future of work: automation and robotics
  • Real time and context
  • The quantified self

Creative Thinking and Design Thinking

Product development cycles are being shortened. Sustainable competitive advantages are increasingly difficult to obtain, and innovation and creativity are two of the main competitive capabilities of organisations. In this environment, it is important to provide a framework for the development of creativity and innovation in order to facilitate innovation processes and their implementation within organisations. The objectives of this module are:

  • The sources of innovation: Identify the main sources from which innovations originate.
  • Creativity in a complex world: Understanding the need to incorporate Creative Thinking as a key competence for responding to an increasingly complex world.
  • Competitive intelligence as a source of ideas
  • Disruptive thinking: Understanding the basis of disruptive thinking to identify hidden opportunities and the most radical innovations.
  • Design Thinking for process innovation. Understanding and employing the way that designers face problems can lead to the development of substantially disruptive innovations.
  • Understand the basis of lateral thinking to identify hidden opportunities and the most radical innovations.

Creating new business models

Business models are one of the areas where the most innovation is occurring thanks to technological advances. New business models driven by new organisations are changing the best ways to compete in many sectors. In this module we will analyse the connections between the business model, corporate strategy and applied innovation. Similarly, we will put into practice tools for analysing and constructing business models. It is important to contemplate the business model as a creative source of competitive advantages.

  • Link the importance of strategy when structuring the business model.
  • The importance of innovation when creating business models.
  • Understand the Business Model Canvas and Lean Business Canvas tools as a way to create business models.
  • Understand the Value Proposition model: An initial derivative of the Business Model Canvas focused on creating valuable propositions.
  • Open management models.
  • Practical examples of new models in different sectors and industries.

Product Management in Digital Economy

Having a good strategy for product/service innovation and knowing how to manage its creation and development in the same way as any other strategic process are competences required by any company. This requires managers with specific knowledge and skills. Continuously generating ideas, knowing how to assess these ideas to choose the best one, creating and developing products/services within a reasonable timeframe and efficiently bringing them to the market are essential capabilities for the people in charge of product/service innovation and for any company that wants to be competitive in the long term. The following aspects will be studied in this module:

  • Assessment of the potential of concepts. Why assess concepts? How is a concept assessed? Qualitative assessment. Quantitative assessment. Business Model and Profit and Loss Account.
  • Product innovation strategy: Defining a strategy of new products. Innovation strategy vs. new products strategy. Analysis and basic contents of the new products strategy:
  • MVP (Minimum Viable Product) and Beta testing
  • Roles and duties of a Product Manager
  • Planning of product development. What does planning a new product development mean? Control development time, budget and output quality. Analysis and control of risks.

Project Management

The most common way of working in modern organisations is through projects. A much more comprehensive approach than that of the silos of the classical functional areas. We will study how the project management of software companies is exportable to other sectors. The main aim is reducing the time to market and implementing iteration and continuous improvement processes.

  • Agile Development Principals for project management
  • Lean Management at Startups: MVP, Continuous iteration, Testing, Metrics, Pivot and shortening learning-mistake cycles.
  • Scrum, software engineering for fast development applied to Project management.
  • Main Project Management tools

Growth Hacking Marketing: Acquisition and Activation

Growth Hacking is a popular term in the startup environment, which relates to the need to quickly grow with limited resources. It is an interdisciplinary activity that combines marketing, analytics and sales concepts. This module will study some of the most successful Growth Hacking techniques.

  • The AARRR sequential process: Acquisition, Activation, Retention, Revenue and Referral.
  • Best Practices for user activation.
  • Inbound Marketing Strategies
  • Customer Lifecycle Management

CRM, Loyalty and Monetisation

The main objective of this subject is to introduce students to the basic concepts of customer management, provide knowledge of the main tools of CRM, and put into practice their application for customer loyalty at a company, as well as the policies that ensure customer satisfaction and loyalty in an online environment.

  • Knowing the basic concepts of customer management, CRM and customer loyalty.
  • Remarketing
  • Thinking in terms of customer and the value each type brings to the company.
  • Knowing the strategies and tools of customer management and loyalty.
  • Understanding loyalty metrics.
  • Applying the different tools to business cases in the most appropriate way.

Leadership, team management and Change Management

In the 21st century, talent will be one of the differentiating elements in an increasingly globalised world. The majority of the most in-demand jobs in ten years’ time probably don’t even exist today, so the ability to adapt, innovate and reinvent yourself will be essential and differentiating.

The objective of this module is to provide students with knowledge of the most differentiating capabilities in the world of innovation and give them a series of tools to evaluate and understand them.

  • Talent and innovative capabilities: In this section, different approaches are presented to describe innovative capacities. From the most academic ones of Christiansen, to the characteristics and roles defined at IDEO, ending with a reflection on the educational system, which is related to how we can create innovative talent.
  • Competency-based HR management: Recruitment based on capabilities. Brand management. People development based on capabilities. Personal development plans. Capabilities-based assessment.
  • Soft skills and types of people: Different approaches to categorising people are presented. The objective of these models is to gain greater self-knowledge, and analyse the strengths and weaknesses in each of these categories. Similarly, these models help us to get to know other people, and thus enable us to be better prepared for teamwork.
  • Plan and implement an organisational change management process
  • Build an organisational mindset of accountability and ownership

Lean Analytics: Measuring what matters

One of the main differences between the offline and online world is the ability to measure in real time all the actions of our customers/users. This requires much faster and more reliable improvement cycles based on data, not intuition.

  • What is a good metric?
  • Types of metrics: Qualitative vs. Quantitative.
  • Interpretation: Correlation vs. Causation.
  • Lean analytics frameworks.
  • The One Metric That Matters (OMTM).
  • The data analysis cycle.

Business Plan and Financing of Startups

Most entrepreneurial projects face the need to obtain funding to develop their product/service and turn it into a business. In these phases of the project, financial institutions are not an alternative, and you have to consider other institutions that specialise in financing projects in this stage of life. In this module we will:

  • Financing cycle of a startup: actors and processes.
  • Development of a Business Plan and elevator pitch.
  • Legal aspects to take into account in rounds of funding.

Final Project

The programme ends with the production of a Final Project that is a practical application of the knowledge obtained during the course. The subject can be chosen from among the subjects studied in the master’s course, and can be approached in three different ways:

  • Produce a proposal for the development of new products or services.
  • Develop an improvement to business processes.
  • Define new business models.


Webinars are conducted and programmed in the last two years. The idea is to hold one each quarter:

  • Privalia
  • Layers
  • GSMA
  • ByHours
  • Pop Places
  • Incubio


  • Intellectual Property Management
  • Negotiating with Business Angels and Venture Capital

Requirements of the Master in Innovation and Entrepreneurship

The main aim of our admissions process is to ensure that the candidates are ideal for the course. All the students must be able to take the maximum value out of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni.

These are the stages of the admissions process:

1. Prerequisites for admission

2. Application

3. Personal interview

4. Cover letter

5. Admissions Committee Evaluations

6. Enrolment


Master’s Degree in Innovation and Entrepreneurship Certificate

The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification.

In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree for four years or Bachelor’s Degree for three years). If you do not have a University Degree, once you have passed the different evaluations you will receive an extension diploma from UB.

Scholarships for the Master in Innovation and Entrepreneurship

OBS is now offering candidates a Scholarship Programme with a view to encouraging continuous education of professionals, entrepreneurs and directors. To apply for one of these scholarships, which finance part of the programme, the candidates must be accepted onto the programme and comply with the specified requirements.

The Scholarship and Admissions Committee will take into account the suitability of the profile and the professional career of the candidates, the reasons given in the scholarship application letter and the professional and academic recommendations of the candidate.

Currently the following scholarships are on offer:

OBS Experience Scholarship

Objective: to advance continuous education of future professionals through OBS Methodology Online, which is registered as its own model of online education.

Requirements: candidates without previous experience in online education models and who meet the academic and curricular requirements of the programme in question.

Director Profile Scholarship

Objective: to advance managing skills in those candidates with extensive professional experience.

Requirements: scholarship for candidates with more than three years of professional experience in positions of responsibility, who wish to acquire management skills to further their professional career.

Online Business Management Scholarship

Objective: to promote the generation of companies founded on the Internet, as well as the creation of new business models based on the network and digitalisation of traditional businesses that still do not operate online.

Requirements: candidates who wish to acquire the knowledge and skills to tackle the internet and launch new digital business models, whether it is in their own company or as a director.

Programme Director Master in Innovation and Entrepreneurship

  • CEO Gonefishing, y 
  • MBA por IESE
  • Licencido en Administración y Dirección de Empresas por UB


Xavier Ferrerás

  • Director of the Innovation Centre ACC1O
  • MBA from ESADE
  • Doctor of Economics and Business from UB
  • Higher Engineer of Telecommunications from UPC

Marc Sansó

  • Developer of Competitiveness in Innovation Policies at ACC10.
  • Researcher of Competitiveness Strategy and Marketing.
  • Doctor of Business Administration and Management.
  • MBA from ESADE.
  • Master’s Degree in Marketing from UPF.

Genís Berbel

  • CRM Solution Manager at Schneider Electric
  • Consultant at Roca Salvatella
  • Degree in Physical Science from UAB

Gian Lluís Ribechini

  • Founder of
  • Industrial Engineer in free exercise at G.L.R.C.
  • Founding partner of ENGINNOVA CONSULTORES, S.L.
  • Polytechnic University of Catalonia (UPC)

Genoveva Purita

  • Director of Strategic Positioning at CEO SOLUTIONS
  • 2.0 Advisor for companies and professionals from the industrial, financial, retail and service sector
  • Master’s Degree in Marketing and Business Administration from ESEM

Xavier Olsina

  • Innovation Consultant & Trainer
  • MBA, EADA Business School
  • Industrial Designer, ELISAVA

Casilda Rivilla

  • Director of Marketing and Business Development for Spain and Portugal at Zed Worldwide
  • Member of AESAM (Association of Mobile Services Businesses)

Ezequiel Beneït

  • Industrial Engineer UPC
  • MBA from ESADE / Kelley Business School – Indiana University (USA)
  • Collaborating lecturer at the Autonomous University of Chile
  • Consultant for international projects related to Innovation Management

Diego Díaz

  • Head of Recruitment at Telefónica I+D
  • Engineer of Telecommunications from the University of the Basque Country
  • Dedication60 ECTS
  • InitiationFebruary 2017
  • Term12 meses
  • Price5.800 €
  • MethodologyOnline
  • LanguageSpanish

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